Actor Marketing Through the Mail: Advice on Using the Mail as a Medium for Advertising by Sean Pratt

11/02/09 SEAN PRATT PRESENTS HIS WEEKLY ARTICLE ON THE BUSINESS OF THE BIZ

Actor Marketing Through the Mail: Advice on Using the Mail as a Medium for Advertising by Sean Pratt

Though it requires more effort, time and money, using the mail can still give you a lot of bang for your advertising buck.

With the advent of the Internet, and the ubiquity of email, websites and the creation of social and professional networks, it seems that many actors have forgotten the value of advertising through the mail. Yes, these new forms of marketing cost far less than using the mail and offer their own unique features, such as posting audio and video, to reach the director, agent, etc. But there is one crucial difference where snail mail beats the Internet hands down, and though it seems subtle, if used properly it can really grab someone’s attention and get your message across.

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Based in Washington D.C., Sean Pratt has been a professional actor for more than 20 years. He also teaches classes on and writes articles about the business of the Biz. http://www.seanprattpresents.com/